Adriaan Brits – AdWords and Analytics: Remarketing

By: Adriaan Brits

Level: Intermediate

Duration: 1h 26m

Released: Oct 27, 2017

Description:

People who have visited your website have already demonstrated an interest in your product or service—even if they haven’t made a purchase. By retargeting these visitors with carefully positioned ads, you can exponentially increase your conversion rates. Google refers to this process as remarketing. In this course, marketing consultant Adriaan Brits shows you how to set up an effective remarketing campaign with Google AdWords and Analytics. Discover how to build remarketing lists, link accounts, use remarketing tags, and target custom audiences. Plus, learn about more advanced solutions such as dynamic remarketing and remarketing lists for search ads (RLSA). Along the way, Adriaan introduces you to best practices and tips for optimizing your efforts, increasing ROI, and creating more efficient campaigns.

Topics include:

• Remarketing lists
• Types of remarketing offered by Google
• Linking AdWords with Analytics
• Setting up campaigns
• Switching between AdWords and Analytics
• Dynamic remarketing
• Setting up a dynamic remarketing feed for display advertising
• Deciding on a budget
• Monitoring ROI
• B2B remarketing

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